About
 Ray Curle - CMS
As an advertising, communications and marketing consultant, I will first want to establish what your primary USPs are (Unique Selling Points) and then develop up a marketing strategy to build high awareness to your target market and increase sales and enquiries.
I use various graphic artists, photographers and web designers to best meet the creative requirements. In addition to developing marketing/media campaigns, I am also keen on sparking "outside the box" thinking to help develop radical promotional ideas and concepts.
As your personal consultant I am happy to develop up small projects or major advertising campaigns for your company or organisation.
Initial consultation is free and then your budget needs to incorporate an agreed fee or commission structure.
Check out the Services page for further information and then contact me for a free, friendly, first consultation.
Phone or email me today for an initial discussion. Click on the Contact page now.
Representing:
DayStar Publications: Christian monthly magazine, all advertising enquiries. Plus DayStar book publishing division sales and marketing. www.daystar.org.nz How can I serve you?
Overseas Council New Zealand: Partners in Christian Leadership training in Developing Nations.
Promise Keepers NZ: Christian Men's Ministry with national conferences.
Focusnz.com: high quality/low cost web site building system. Features amazing user friendly content management programe which allows you to make the changes!
Previously: "Destination Gisborne" - full colour tabloid promotion in the Sunday Star-Times (tourism and regional development)
Click on What's New for more details
Go to the Contact page and get in touch now.
Career Profile - Ray Curle
November 2003 to present: Set up Christian Media Services -
Advertising, communications and marketing consultancy in Auckland.
2000 to 2003: Formed Creative Marketing Strategies, Gisborne.
Designed and produced the on-going "Destination Gisborne" marketing strategy for the Gisborne Herald; developed a personalised advertising, communications and marketing consultancy to provide advice and create marketing plans for small to medium sized businesses and organisations.
Elected President Gisborne Chamber of Commerce.
1986 to 2000: Dove Mnistries/Sterling Holdings Ltd, Auckland.
Administration and Public Relations Manager for Dove Ministries and Sterling Video. Organised national and international conferences and public meetings for Christian evangelists Bill and Pat Subritzky. Implemented the design and production of over 20 books and 30 video recordings. Set up and managed a comercial video recording and duplication facility.
1985 to 1986: Greenlane Marketing, Auckland. Freeelance advertising Consultant.
Provided advice to various clients including Chemwash, Christian Aviation, Hayward Carpet Interiors, and Dove Ministries. Was then contracted exclusively to Sterling Holdings/Dove Ministries.
1983 to 1984: Universal Homes - Taupo/Hayward Flooring, Auckland.
Sales & Management.
Developed new sales territory for Universal Homes inn Taupo and then assisted Hayward Flooring reposition itself as an upmarket carpet retailer (Carpet Interiors).
1981 to 1982: Formed Creative Marketing Services, Auckland. Sales Consultant.
A one off project for McNair Surveys (NZ) and successfully marketed McNairs consumer media usage research (Prime Prospect Profiles) to major companies and advertising agencies. Appointed to Board of Stereo FM Ltd (radio applicant) as Marketing Director. Involved in lobbying the Government to achieve the introduction of FM frequencies in NZ and saw the station through to the successful granting of their licence.
1980 to 1981: Radio Otago (4XO), Dunedin. Station Manager.
Introduced a radical zero budgeting exercise and intensive sales effort resulting in profit increase of 46% on the previous year, which was against the prevailing trend of others stations at that time.
1976 - 1979: Creative Media Services Ltd, Auckland.
Joint Managing Director. Formed this company and secured the Auckland advertising agencies representation for Radio Hauraki, Radio Whakatane, Radio Windy and Radio Otago.
1975: Radio Hauraki, Wellington.
Managed the Wellington sales office on return from UK
1974: Capital Radio, London.
Account Executive. Invited to join the planning team (sales and marketing) prior to launch of the U.K.'s first privately owned FM radio station, and saw them through their first year. Then returned to New Zealand.
1973: Thames Television, London. Account Executive.
Then the largest independent TV station in the U.K. Worked on one of the main accounts: Masius Wynn Williams & D'Arcy McManus Advertising plus Geers Gross Advertising.
1969 - 1971: Radio Hauraki, Auckland.
From pirate station to land-based enterprise. Advertising sales representative when Hauraki broadcast form a pirate ship near Great Barrier Island then rejoined the station when it had got its licence after a surfing safari up the East Coast of Australia!
1967 - 1969: Advertising and Direct Mail Copywriter:
W. Haythorne-Thwaite Advertising, Goldberg Advertising, Cummings Enterprises (Direct Mail).
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